Lincoln Riley reveals what it will take to fix USC football culture

By James Fletcher III, On3 Sports: Lincoln Riley left Oklahoma for the new challenge of turning around the USC Trojans and he wants to start with a new culture. Many before him have tried and failed, but Riley believes he can get the job done.

From day one, Riley has preached about the unique opportunity and timing of his move. He views USC as an upgrade over Oklahoma despite the Sooners status as playoff contenders each of the past several seasons and the constant stream of quarterbacks coming through the program.

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