Phil Knight launching company to create NIL opportunities for UO athletes

By Division Street: Several Alumni and prominent Oregon Donors, including Pat Kilkenny, Ed Maletis, Jim Morse, the Papé Family, and NIKE co-founder Phil Knight, announced today the formation of Division Street, Inc., a sport venture that will supercharge name, image, and likeness (NIL) opportunities for University of Oregon athletes.

The company seeks to help student-athletes create and monetize their brands in a way that enables them to focus on the two most important parts of their collegiate journey— academics and sport.

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