Top 25 Pac-12 NIL Athlete Valuations

NIL (Name, Image, and Likeness) deals permeate college athletics—especially in recruiting—and they’re here to stay.

Pac-12Below we’ve listed the Top 25 Pac-12 athletes in all sports based on their NIL valuations, as culled from the On3 NIL Valuations and Rankings.

Not surprisingly, USC’s Caleb Williams tops the rankings, and the Trojans hold four of the Top 5 spots, leading the way with eight total.

Oregon is a close second with seven athletes, followed by Washington with three and UCLA with two. Arizona, Colorado, Stanford, Utah, and Washington State each have one.


Top 25 Pac-12 NIL Athlete Valuations

RankPlayerNIL ValuationTeamSportSocial Media Followers
1Caleb Williams$2.4MUSCFootball168K
2Jordan Addison$887KUSCFootball29K
3Malachi Nelson$736KUSCFootball69K
4Noah Sewell$645KOregonFootball75K
5Andrew Vorhees$510KUSCFootball2.1K
6Bo Nix$491KOregonFootball155K
7Amari Bailey$422KUCLABasketball553K
8Jaxson Kirkland$317KWashingtonFootball4.3K
9DTR$306KUCLAFootball739K
10Zachariah Branch$302KUSCFootball83K
11Justin Flowe$278KOregonFootball245K
12Jacob Cowing$274KArizonaFootball5K
13Clark Phillips III$270KUtahFootball3.4K
14T.J. Bass$266KOregonFootball3.5K
15Travis Dye$244KUSCFootball26K
16Tuli Tuipulotu$211KUSCFootball3.8K
17Cameron Ward$209KWSUFootball105K
18Josh Chandler$177KColoradoFootball8.4K
19Makai Lemon$176KUSCFootball12.5K
20Edefuan Ulofoshio$176KWashingtonFootball4.8K
21ZTF$168KWashingtonFootball18.4K
22Brandon Dorlus$157KOregonFootball30
23Jurrion Dickey$155KOregonFootball12.5K
24Tanner McKee$151KStanfordFootball8.6K
25Cole Martin$146KOregonFootball34K



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