Top 25 Pac-12 NIL Athlete Valuations

NIL (Name, Image, and Likeness) deals permeate college athletics—especially in recruiting—and they’re here to stay.

Below we’ve listed the Top 25 Pac-12 athletes in all sports based on their NIL valuations, as culled from the On3 NIL Valuations and Rankings.

Not surprisingly, USC’s Caleb Williams tops the rankings, and the Trojans hold four of the Top 5 spots, leading the way with eight total.

Oregon is a close second with seven athletes, followed by Washington with three and UCLA with two. Arizona, Colorado, Stanford, Utah, and Washington State each have one.

Top 25 Pac-12 NIL Athlete Valuations

Rank	Player	NIL Valuation	Team	Sport	Social Media Followers
1	Caleb Williams	$2.4M	USC	Football	168K
2	Jordan Addison	$887K	USC	Football	29K
3	Malachi Nelson	$736K	USC	Football	69K
4	Noah Sewell	$645K	Oregon	Football	75K
5	Andrew Vorhees	$510K	USC	Football	2.1K
6	Bo Nix	$491K	Oregon	Football	155K
7	Amari Bailey	$422K	UCLA	Basketball	553K
8	Jaxson Kirkland	$317K	Washington	Football	4.3K
9	DTR	$306K	UCLA	Football	739K
10	Zachariah Branch	$302K	USC	Football	83K
11	Justin Flowe	$278K	Oregon	Football	245K
12	Jacob Cowing	$274K	Arizona	Football	5K
13	Clark Phillips III	$270K	Utah	Football	3.4K
14	T.J. Bass	$266K	Oregon	Football	3.5K
15	Travis Dye	$244K	USC	Football	26K
16	Tuli Tuipulotu	$211K	USC	Football	3.8K
17	Cameron Ward	$209K	WSU	Football	105K
18	Josh Chandler	$177K	Colorado	Football	8.4K
19	Makai Lemon	$176K	USC	Football	12.5K
20	Edefuan Ulofoshio	$176K	Washington	Football	4.8K
21	ZTF	$168K	Washington	Football	18.4K
22	Brandon Dorlus	$157K	Oregon	Football	30
23	Jurrion Dickey	$155K	Oregon	Football	12.5K
24	Tanner McKee	$151K	Stanford	Football	8.6K
25	Cole Martin	$146K	Oregon	Football	34K